So, in case I haven’t mentioned, I work for ProspectMX in Lancaster PA. We’re an Internet Marketing firm with a specialty in SEO (search engine optimization) and PPC (pay per click) advertising. We do all kinds of other stuff of course, and we do them WELL, but I tend to be focused mostly on SEO and PPC.

For a while I was setting up Google adwords campaigns for lead gen pages we made, and let me tell you - I was doing it ALLLLL wrong. From keyword research to how I grouped my keywords together, I laugh about how little I knew about adwords even back in Jan of 08.

Now…well, now, I definitely know what’s going on, thanks in part to my boss Dave, our programmer Alex, our girl Ashley over at Google and of course…thanks to SpeedPPC.

SpeedPPC is a program you can purchase for $400 to $500 for 2 licenses. It is basically a program that allows you to build indepth and LARGE ppc campaigns for Google, Yahoo, and MSN in minutes (once you get the hang of it that is).

It’s especially useful for national campaigns that may have locations attached to them and campaigns in which you want to hit the long tail keywords so that your cpc is cheaper. For example, if I had a national real estate company, I COULD market the keyword “real estate agent” in the whole United States on Google, but that terms is COMPETITIVE. Highly competitive terms = HIGH cost per click minimums.

However, the phrase “real estate agent in lancaster pa” is not going to have nearly the same amount of competition as plain old real estate agent, therefore you’ll keep a lower cpc when bidding on THAT keyword.

SpeedPPC not only allows you to combine your seed keywords with expansion lists (like U.S. cities), it also allows you to dynamically generate the ad text based on the particular keyword a person searches for (which is always good for the quality score of your Google adwords at least.
Well, this was supposed to be a short post just letting everyone know about what a good product SpeedPPC is for those working on HUGE PPC campaigns, or campaigns in which you wish to incoporate cities and states into the keywords. For the above mentioned reasons and many more, SPeedPPC is great tool for anyone who’s going to be spending weeks and MONTHS on a ppc campiagn.