As I sit here at work making and posting MAJOR changes to HUGE HUGE HUGE adwords campaigns for one of our new projects, I keep thinking about the things I wish adwords COULD do.

Our programmer tells me I need to add it to their “New Feature” suggestions, but I’m a cynic and therefore think there’s no chance in hell they’ll even look at my suggestions, let alone consider them.

So instead, I’ll bitch about what I wish adwords could do. I’m sure I’ll be having a part 2, 3, 4 and so on as time passes, but here’s the 3 things I WISH adwords would do RIGHT NOW!

1. No limits. I’m tired of trying to upload my big ass campaigns, only to find there’s too many adgroups or too many keywords. Yes, I know I can contact our rep and get it raised, but that’s pain. Give me big ass limits up front - or, dare I ask, NO LIMITS AT ALL? Ok, I might not be handle to the responsibility…
2. I want to see a line graph of the average position of my ads for a given keyword over time. That way I can see pictorially just how my price tweaks are helping me. So for the week of June 1-7, show me where my ads have placed for the keyword “company picnic” on the 1st, on the 2nd, on the 3rd and so on…
3. Last, but not least - Please let me view my campaigns by time AND day. If I make changes on June 15th at 3P, and then go back on June 16th to view how my campaign did the day before, I want to be able to choose to see how it did from 3P on AFTER I made the changes. Talk about transparent advertising…would that make things too easy for us Google?

That’s about it - as always, I love Google, but it’s more of a love-hate relationship…